The Journey for a Better World – There Is No Finish Line
On March 19th 2012, ultra-endurance athlete, Jason Lester, embarked on the Journey for a Better World. He ran and biked over 4,800 miles across the United States, relaying the Nike message that a better world starts with sport.
Along the way, Jason stopped at 39 Nike Stores, sharing how sport inspires hope, instills discipline, raises confidence and rallies communities. After 102 days on the road, tens of thousands of people were inspired.
Although this Journey ended, we will continue blazing new trails, knocking down barriers and creating a better world through sport. Continue your own Journey, share your stories, and inspire others. After all, there is no finish line.