It is arguably the greatest feat of civil engineering in history, and indisputably earth’s largest single cultural relic. It was begun during the Qin Dynasty (around 208 BC) and completed nearly 1,800 years later during the Ming Dynasty. The Great Wall of China spans more than 4,000 miles, and it will be a challenge of a lifetime to conquer.

The BE BETTER campaign was created by Jason Lester as a bridge between the many facets of our human ecosystem. This impassioned Great Wall adventure is the means by which individuals and organizations may achieve their own MI88ION through the perseverance and candor that this mission represents. BE BETTER is an opportunity for All to support an epic and committed journey, one that gives us the means to give back and create change within our environment and to all who live within it as a collective unit. Join Jason as he runs 4,000k along the most monumental structure build by man kind - The Great Wall of China - and use it as a source of inspiration to: BE BETTER.


Jason Lester is a revolutionary who is called to conquer this majestic piece of history, solo - with the sole purpose to connect the world through inspiration while creating change on a global level.

Lester, an Adventurer, ESPN's ESPY Winner, Author of Running on Faith and the Founder of the EP1C, Inc., brand that houses such groundbreaking endurance events such as the EPIC5 Challenge. He is the founder and chairman of The NEVER STOP Foundation, and has biked 5,000 miles in 100 days across the United States as the face of the Nike Better World brand and campaign. Lester, who recently ran 3,550 miles in 72 days across the USA to raise funds and awareness for Hurricane Sandy has a passion for using his athletic gifts to inspire others to Never Stop. He has been known to do exceptional feats such as run on a treadmill for 24hrs to raise funds for cancer patients and do three Ironman triathlons nonstop in 72 hours for Sandy Hook Elementary school shooting victims. He is the first male athlete to run from Las Vegas to the top of Mt. Whitney, 316 miles nonstop to build clean water wells in India.

We ask you to be a part of this arduous trek that will be packed with excitement of the unknown for 100 days. It will be completed as a journey in the purest form, an alpine style expedition in a self-sufficient manner, thereby carrying all of one's food, shelter, and equipment. With the assistance of a five man crew and 20+ team working behind the scenes, Lester will honor, what he feels - is the most monumental structure built by mankind.

It is an expedition meant to inspire hope, change, conservation, heritage, and glory. He invites you to join this MI88ION and become a part of the BE BETTER campaign

Your generosity will help transform the world we live in …

Support this MI88ION


To All,

I've partnered with a select number of companies that are in-sync with my beliefs and core values for the MI88ION: BE BETTER.

I strongly feel that through this collaboration of partners there is a greater impact to positively affect our world. I want to thank each one of my partners and teams, I am filled with humbleness and gratitude for your support and belief in this vision. I am very honored to have the opportunity to send a message to the world that we have joined as a platform to educate, support, and Be Better. These partners mission is to BE BETTER, and if we are better, then we are making the world better.

Each partner has contributed valuable resources, time, and energy. They have also made substantial financial contributions, as well as contributing product and services that have been crucial to getting us to the starting line on 8.8 at 8 A.M.

The Great Wall mission is an opportunity for many to look at their place in this world and make a decision to add value to it through positive actions and contributions. I am simply a vessel completely existing in my purpose and doing God's work...My hope is to inspire individuals to look within and decide if they want to make the choice to ignite their own passions and desires, as well as breakdown barriers and WALLS that we all allow others, ourselves, and society to place around us.

These WALLS prevent us from living freely...these WALLS prevent us all from loving fellow man as God intended. This MI88ION is about infinite reverberations of inspiration, honor, heritage and respect for the most monumental structure built by mankind.

Humbled and inspired,


Title Sponsor: 

Mission 5 Million
5 million children die a year of malnutrition. I've partnered with one of my supplement companies to help support kids that are effected by this number.
"The Mission 5 Million movement represents Mannatech's mission to link five million consumers of its glyconutrient, food-based nutritional supplements with five million children in need. For millions of children around the world, essential nutrition is simply not an available option. Malnutrition is considered to be a child’s most difficult challenge. Children become malnourished when they don’t receive the adequate nutrients their bodies need to maintain health. Each year, an estimated five million children die from malnutrition. That’s one child every six seconds. Malnutrition is a phenomenon that impacts the lives of 55 million children at any given moment."

Elite Partner:


"Clean Water, Better Life"
"EcoLab, Inc., headquartered in St. Paul, Minnesota and is a global provider of water, hygiene and energy technologies and services to the food, energy, healthcare, industrial and hospitality markets."Our vision keeps us focused on what we strive for – to be the global leader in water, hygiene and energy technologies and services; providing and protecting what is vital: clean water, safe food, abundant energy and healthy environments.
"We are united by our powerful purpose. By the values that guide us in our work. And by the unlimited resourcefulness that helps us solve our customers’ problems. We Are Ecolab – and together, we make the world a better place."

Elite Partner:


"We are champions for the Legit Strong. We fuel dedicated athletes to help them reach their goals the right way — the real way. We know Real strength will always trump the appearance of strength. You Can't Fake Strong™, MET-Rx®."

The NEVER STOP Foundation
The Never Stop Foundation is committed to improving the opportunities of challenged youth by addressing their unmet needs and supporting them to overcome the obstacles they face in achieving their potential. Using the platform of athletic and artistic endeavors, the team members and community of the Never Stop Foundation seek to raise awareness and funding for programs that will effectively address those needs. Children are provided a structured, challenging, integrated curriculum and are encouraged to use their gifts and talents to improve their own lives and the lives of others.

EP1C, inc.
We at EP1C™ have one mission: To help YOU, the athlete, unlock your limitless potential. We at EP1C™ are innovators when it comes to training individuals to excel beyond what can be envisioned. Our training offers and encompasses a strategic, bold, intuitive and unique approach where the body, mind and spirit are trained and guided not interdependently but as a complete whole. We offer the athlete, individual and specialized training guidance that addresses and supports all needs and unlocks all opportunities for growth on every level.

Official Shoe and Outdoor Wear Partner:

"Xtep (China) Company Limited, located in Quanzhou Economic and Technological Development Zone of Fujian Province, is a large sports products enterprise integrating development, production and sale of sports shoes, clothes, bags, hats, balls and stockings. At present, the company boasts 5800 employees, 45 world-leading lines of stitching machine and 12 shaping lines. It established branches in all provinces, municipalities directly under the central government and autonomous regions in China Mainland, with its sales outlets covering the whole country. Apart from domestic market, Xtep also aims at global market under guide of a farsighted strategy. Its products have been sold to over 40 countries and regions, and are well recognized and received by global customers. It ranks first in export and foreign exchange earning among domestic peers."

Official Technical Gear: 

"Champion System provides the Quality Custom Clothing, Cycling Clothing and Custom Clothing Design. Design your own sport clothing with Champion System."

Official Logistics Coordinator:

"Run for a Better Life"
"Runbow Logistics is one of Chinese fast-growing third party logistics service providers. Headquartered in Shanghai, Runbow has branches in Guangzhou, Beijing, Shenzhen, Nantong and the national network. The international and professional team, profound expertise in various industries, advanced information technologies in supply chain management, and mature implementation methodology enable Runbow to provide customers with integrated and in depth logistics solutions in their respective industries.
Our services include: warehouse management, transportation and delivery; fulfillment center set-up and leasing solutions; logistics strategy and operation improvement consultation; logistics information technology services. Based on our industry expertise, we focus on the following business segments: garments, home furnishing, manufactory, chemical and FMCG. Runbow has been well recognized by many big clients including Fortune 500 enterprises."

Official Hotel Partner:

Huazhu Hotels Group Ltd.
"Travel for a Better Life"
"Huazhu Hotels Group Ltd is a hotel management company in China. The company head office is in Changning District, Shanghai."

Incorporated develops high-quality health, weight and fitness, and skin care products that are based on Real Food Technology solutions!"

Coca Cola / Vitamin Water
"The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Our Company and bottling partners are dedicated to our 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet."

"We are one of the world’s leading organizations providing management consulting, technology and outsourcing services, with more than 293,000 employees; offices and operations in more than 200 cities in 56 countries; and net revenues of $28.6 billion for fiscal 2013. Our four growth platforms—Accenture Strategy, Accenture Digital, Accenture Technology, Accenture Operations—are the innovation engines through which we build world-class skills and capabilities; develop knowledge capital; and create, acquire and manage key assets central to the development of integrated services and solutions for our clients."

"From humble beginnings in a Vancouver basement, Vega grew from the seed of Brendan Brazier’s idea that clean, plant-based nutrition could be had on-the-go, without compromise. Now a thriving innovator, Vega is proudly recognized as one of the fastest growing and best companies to work for in Canada, year after year. Powered by a driven, vivacious group of people who are just as serious about our work as we are about having fun, Vega is dedicated to doing business with a triple bottom-line commitment to sustainability—for planet, people, and performance."








Jason Lester 是征服这一宏伟历史的变革者,他的唯一目的是在全球范围内掀起一场变革,通过这种鼓舞以连接世界。

Lester是Running on Faith的作者,同时也是EP1C公司的创始人,该品牌为像EPIC5 Challenge这样开创性的耐力赛提供住所。Lester还是NEVER STOP基金会的创始人和董事长,他作为耐克“更好的世界”的品牌和运动代表,在100天内骑行5, 000英里跨越美国。最近,Lester还在72天内横跨美国跑了3,550英里,为桑迪飓风的受灾者募集资金并呼吁各界关注,他想要通过他的运动天赋激励其他人永不停止。此外,Lester的卓越事迹还包括:他在跑步机上跑了24个小时以为癌症患者筹集资金;他在72小时内完成铁人三项以表示他对桑迪胡克小学校园枪击案的受害者致以默哀。他是第一位为了在印度建造干净的水井而从拉斯维加斯跑到惠特尼顶部,跑了316英里却一刻都不停歇的男性运动员。




这次远征的目的是激起人们内心的希望、改变、保护、传承和荣耀。他邀请您加入全球鼓舞联盟(Alliance of Global Inspiration)并成为这一伟大探险的一员。请考虑支持这一使命,对于您的深思熟虑我们深表感谢!





Thank you to the following partners for making this vision a reality

DAY 11

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West Hawaii Today Interview

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7 Days 7 Marathons

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DAY 4 – 26 MILES

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Day 3 – 26 miles

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“Out of suffering have emerged the strongest souls; the most massive characters are seared with scars.” ― Kahlil Gibran