Jason Lester from Kailua-Kona, Hawaii sets a World Record by becoming the first person to run The Great Wall of China
Los Angeles, CA October 31, 2014 – Jason Lester from Kailua-Kona, Hawaii sets a World Record by becoming the first person to run The Great Wall of China (Jiayuguan first dun to Shanhaiguan Old Dragon Head) Solo in a single attempt.
Lester, an Adventurer, ESPN’s ESPY Winner, Author of Running on Faith and the Founder of the EP1C, Inc., brand that houses such groundbreaking endurance events such as the EPIC5 Challenge. He is the founder and chairman of The NEVER STOP Foundation, and has biked 5,000 miles in 100 days across the United States as the face of the Nike Better World brand and campaign. Lester, who recently ran 3,550 miles in 72 days across the USA to raise funds and awareness for Hurricane Sandy has a passion for using his athletic gifts to inspire others to Never Stop.
Asked why The Great Wall. “The Great Wall of China is the most monumental structure build by mankind. My desire and ambition was and still is to honor and pay respect to China, it’s culture and those whom built the wall over 2000 years ago. My wish and hope is that this run has inspired many around the world and that they to would have an interest and appreciation for The Great Wall. This run was a team effort and I’m grateful and humbled by all that made this dream come true. To my team that assisted in making history – you are heroes.” When asked what was the most surprising and unexpected moment of this journey, Lester responded with; ”I’ve learned in 83 Days that this world functions off love and inspiration. I ran through hundreds of villages that the local people had never seen a foreigner before. At first they ran from me scared but as I reached out to shake their hand with a smile they wanted to learn more about me and why I was on their turf. Within minutes they would start to smile and then invite me into their homes for tea and food. I touched thousands of babies and our youth along this journey as I feel our youth are our future and hope. I spent many hours a day making sure I left a footprint so that those kids got to see that no matter what our circumstances we all have the ability to dream big and live those dreams. If you look at the over 10,000 photos we captured you will see this was not about Jason Lester. This wasn’t about being the first or any world record – this was about using my athletic gifts as a platform to Inspire others that this amazing journey we call life can be monumental. Running isn’t my purpose it’s my platform. I would run around the world in a blink of an eye if I knew it would allow others to Be Better for a Better World – and I’ve surrendered to doing just that. It’s my calling and I’m humbled and blessed to be called to such a role. I want to thank each and every one of my partners for believing in my mission to inspire 1.4 billion people in China. To all my friends, family and supporters – with a humbled heart and inspired spirit – thank you for answering the call to support.”
Lester partnered with a select number of companies that are in-sync with his beliefs and core values for the MI88ION: BE BETTER
The BE BETTER campaign would not have been possible without the strong collaboration of these partners. This collaboration allowed partners to join together as a unified platform to educate, support and BE BETTER. “All of us together have a mission to BE BETTER and if we are better, then we are making the world better”.
Each partner contributed valuable resources, time, and energy. They also made substantial financial contributions, as well as contributing product and services that were not only crucial to getting the team to the starting line on 8.8 at 8 A.M. but getting to the finish line 83 world record days later.
The mi88ion titled sponsor: “M5M” represents The Mission 5 Million movement and Mannatech’s mission to link five million consumers of its glyconutrient, food-based nutritional supplements with five million children in need. Lester is an ambassador for Mannatech.
Mi88ion was also Co-sponsored by China’s leading health and fitness brand; MET-Rx and EcoLab
The BE BETTER sponsorship team included;
Coca Cola / Vitamin Water
Huazhu Hotel Group
The NEVER STOP Foundation
探险家莱斯特是ESPN评出的ESPY年度最佳运动员的获得者，还是《Running on Faith》（中文版暂定名《信仰跑步》，2015年即将发行）一书的作者、EP1C公司创始人，是包括EPIC5挑战赛在内的诸多耐力运动的领军人物。他是NEVER STOP基金会的创始人和主席，曾在100天内骑行5000英里（约合8000公里）横穿美国，是耐克更美好的世界（Nike Better World）活动的代言人。莱斯特还在72天里跑了3550英里（约合5713公里）横穿美国，为桑迪飓风募集善款。他致力于用自己的运动天赋激励他人，用激情弘扬‘Never Stop’（永不止步）的精神。
如果没有这些合作伙伴的通力协作，BE BETTER活动根本不可能完成。这种协作让合作伙伴们作为统一的平台联合到了一起，更好的学习、支持和BE BETTER。“我们所有人一起完成了一项BE BETTER的任务，如果我们能做到更好，那么我们也能让这个世界变得更美好。”
可口可乐/维他命水（Coca Cola / Vitamin Water）
华住集团（Huazhu Hotel Group）
NEVER STOP 基金会（The NEVER STOP Foundation）