You will not achieve #Greatness by taking the easy route in life.
There is no book, manual, class or similar that will teach you more in life then taking – The Road Less Traveled. If you want to release the beast within you are going to have to suffer – and suffering is the one thing people dislike the most. When you are challenged beyond belief your body and mind grows to elements that will not return to its original state. When you continously go Next Level you are stretching your mental capability to elements that allow you to supersede it’s previous stage.
STOP playing around with weak sauce. Every single CHAMP1ON in this world completely annihilated their body and mind in training so that when it became game time – it is the Victory lap.
STOP saying you “Can’t” and start saying “I Will”. People flip cars, swim across islands, run across countries, are undefeated – have never lost a race! … Yes You Can.
((( It is all in your head )))
You don’t have it because you don’t really want it. You dream about wanting it – but you won’t put in the work to win that dream. You’ve let others doubt you, fear paralyze you, told you are to young to old too fat too skinny you’re not experienced enough …
Be your own hero.
Be your own cheerleader.
Be your own inspiration.
It’s your journey your life your mission your DREAMS others will not understand your drive. Your addiction. Your hustle. Your desire for greatness and guess what?
It’s You vs- You. You are your biggest fan and your biggest weakness. Put together a plan and DOMINATE it. Crush it, smash it, look at that plan like it’s trying to kill you and completely annihilated it.
And that’s when you will find your true Greatness. – jpl
An EP1C Christmas – HAPUNA100 Endurance Run
Christmas eve my buddy Caleb Says “Jason I’ve attempted to run 100 miles on Hapuna Beach 19x in the past 3yrs. My best is 67 miles. I either don’t have the right nutrition, right team to support me or mother nature took its toll. Everyone I tell my dream is to run 100 miles on the most amazing beach – either calls me crazy, I’m over doing myself or I should try something a bit easier for my first 100″
Me: Grab your gear and supplies and meet me at the lab. 1pm we had HAPUNA100 hats made. 2pm stocked the ice chest with ALL plant based food. 3pm reached Hapuna. 4pm we started on what would be one of the most epic 30hrs of my running career. 100 miles in the sand, 30hrs non stop with thousands on the beach cheering us on. Caleb has finally conquered his first 100 miler. With his 13 yr old son, Caleb jr. as our crew chief we ran through the night under the stars with waves crashing just feet away ALL to celebrate the birth of Christ.
NEVER STOP going after your dreams. It takes one person to believe in you and sometimes that one person is – You.
HAPUNA100 in the record books.
Ultra-endurance athlete Jason Lester ran 72 hours and 216 miles non-stop (no sleep ) to support Christmas for kids “CHA11ENGE Endurance Run”
Instead of a mad dash for the latest holiday sale, one Kona man challenged to himself and others to run for a good cause: to bring every keiki in need a gift for Christmas through The Salvation Army’s Angel Tree Program. Endurance athlete and 2009 ESPY Award Winner Jason P. Lester ran for 72 hours straight to raise awareness for children in need in his community and raise money to buy them gifts for Christmas.
Lester shares his reason for running to give back to kids in Kona, he is inspired to run in honor of his dear friend Kaleo Opiopio, who lost his fight to cancer.
The Great Wall Run reaches Washington, DC
My partner MET-RX put on an amazing celebration ceremony here in Beijing and coordinated a special guest to honor myself and my team. Judith Heumann Special Advisor for International Disability Rights and Daniel Delk Embassy of the United States flew in from Washington DC for APEC and surprised our guest.
In my heart I knew the Great Wall Run would be used as a platform to not only inspire China – but inspire the world that we must break down barriers. That every single person in this world deserves equal opportunity despite their challenges, living conditions or current situation. Every kid MUST have equal rights for an education. Every Veteran MUST have equal rights on care.
And the facts are – they are not. And there are countries that shy away, hide and disregard these amazing souls as if they are non existent.
I will dedicate myself and my platform to aid in making a difference in this unfortunate not acceptable truth.
Jason Lester from Kailua-Kona, Hawaii sets a World Record by becoming the first person to run The Great Wall of China
Lester partnered with a select number of companies that are in-sync with his beliefs and core values for the MI88ION: BE BETTER
可口可乐/维他命水（Coca Cola / Vitamin Water）
华住集团（Huazhu Hotel Group）
NEVER STOP 基金会（The NEVER STOP Foundation）